Course curriculum

Learn How to Make WeChat Work for Your Business

  • 1

    An Introduction to WeChat

  • 2

    WeChat Official Accounts for Businesses

    • WeChat Official Account Types
  • 3

    WeChat Content Strategy

    • How to Promote Your WeChat Official Account Organically

    • Best Practices for Creating Organic Content

    • Tips to 10X WeChat Content Engagement
  • 4

    WeChat Advertising

    • WeChat Advertorials or WeChat Moments Ads?

    • Top WeChat Moments Ads of 2020's Q1
  • 5

    WeChat Mini Programs

    • What are WeChat Mini Programs and how can your business use them?
  • 6

    Planning Your WeChat Strategy

    • WeChat Organic Strategy Guide

    • Building your WeChat Advertorial Strategy

    • WeChat Advertorial Strategy Guide

    • WeChat Organic Strategy Audio Guide

What's in it for YOU?

tailored resources and insights to ensure WeChat marketing success

  • Original WeChat Strategy Guides

    So you've gone through all the course content - now what? We have prepared our proprietary WeChat Organic Strategy and WeChat Advertorial Strategy Guides to help your team plan for success.

  • Get Team Buy-In With Our Resources

    Having trouble explaining the value of WeChat to your team and/or clients? Over 3+ hours of video and audio content with hundreds of visuals and diagrams outlining the best practices and ins and outs of WeChat will help you demonstrate to the team how it can benefit the company.

  • BONUS: Industry-Specific Case Studies

    We've included industry-specific case studies to illustrate how brands are using WeChat in innovative ways. Real estate and online livestreamed tours? Makeup Brands X Online Video Games collaboration? Top 10 WeChat Ads from the latest quarter of 2020? We discuss and strategize as if we are in the room with you!

What others say about us

A Great Partnership

Melissa Y., VP Marketing Strategy & Implementation

We have developed a great partnership with Catalyst Agents over the years, working together on numerous successful projects. Florence and her team are resourceful and effective experts in Chinese social media - their cohesive and targeted approach is the perfect complement to our strategic outreach.

Reliable and Driven to Achieve Client Goals

Kyle Gray

I have worked with the team for nearly two years and would highly recommend them to anyone looking to increase their social media presence, grow their business or learn more about changes in the industry. Each member of the team is accountable, reliable and driven to achieve client goals. It's been an absolute pleasure to work with them.

Unique and Creative

Hari Minhas

They have created unique and creative campaigns that many in Commercial Real Estate have yet to explore, which has been a breath of fresh air. They are quick to respond, creative and very helpful. I look forward to working with them on many projects moving forward.

Knowledgeable and Unique Recommendations

Raymond To

They are knowledgeable and their team are responsive and really listen to our requirements often making suggestion we have not considered. They modernized our website and are now developing an omni-channel strategy for us.

Become a WeChat Expert

Open up new revenue streams by reaching over 1 Billion Chinese consumers on WeChat.

Get Started Today!

Course Instructor

Senior WeChat Strategist

Florence Leung

Florence has over a decade of experience consulting for international brands on how to use WeChat for business to reach Chinese consumers. With over 100 campaigns ranging from luxury fashion and retail brands to master-planned real estate developments around the world, Florence is a seasoned expert in leveraging WeChat business tools to build successful brands on the platform.